Target your audience

Control who can see an Info Hub announcement using Everyone or targeted roles, users, groups, and cohorts — with inclusive OR logic and legacy visibility support.

Audience targeting is how you control who can see an Info Hub announcement. Every post has a visibility setting that determines which users in your institution can find it in the feed, on Home, and in search results. You set visibility when creating or editing a post — and getting it right is one of the most consequential decisions in institutional communication, because a mis-targeted notice either reaches the wrong people or fails to reach the people who need it.

Why it matters

Universities communicate to many overlapping populations: all staff, teaching faculty only, a single intake cohort, or a cross-functional project team. Broadcasting everything to Everyone trains readers to ignore the feed; over-narrow targeting leaves critical users in the dark. Audience targeting lets you publish one authoritative post to exactly the population that needs it — without duplicating the message across email lists, course announcements, and chat channels.

Because visibility is enforced at the platform level, users outside the audience never see the post in their feed, unread counts, or analytics as part of the target population. That is different from email BCC lists or informal forwards: the Info Hub is the single source of truth for who was meant to see the message.

How it fits

Audience targeting sits at the centre of the announcement lifecycle. You choose visibility on the create or edit form before you publish; read receipts and analytics then compare opens against that same audience definition. Pinning does not change who can see a post — it only changes how prominently pinned posts appear for users already in the audience.

Targeting draws on identity and structure defined elsewhere in Fuxam:

Source	Where it is managed	Typical use in Info Hub
Roles	Roles and permissions in institution Settings	“All students”, “Teaching staff”, “Course coordinators”
Users	User Management	A named individual or a short list of responsible contacts
Groups	User groups in OrgHub	Manually curated teams — project groups, committees, cross-cohort staff
Cohorts	Study programs and cohorts in the CMS	Intake-based student populations — “BBA Winter 2026”

Key concepts

Term	Meaning
Visibility	The rule set that determines which users can see an announcement.
Everyone	All users in the institution can see the post.
Targeted Audience	Only users matching at least one selected criterion (roles, users, groups, or cohorts) can see the post.
Inclusive OR logic	A user who matches any selected row — roles or users or groups or cohorts — is in the audience. Rows are not combined with AND.
Legacy visibility	Older posts may still use earlier audience rules (roles-only or named-users-only) from before the current editor model.

Visibility modes

When creating or editing, the Who can see this? field offers two options:

UI label	Who sees the post
Everyone	All users in the institution
Targeted Audience	Users who match any of the criteria you select below

When you choose Targeted Audience, a Target audience section appears. You must select at least one of Roles, Users, Groups, or Cohorts, or switch back to Everyone. Fuxam validates this before save — you cannot publish a targeted post with an empty audience.

Target audience criteria

For Targeted Audience, add one or more rows:

Row	What it means	Managed in
Roles	Users who hold any of the selected institution roles	Institution Settings → Roles and permissions
Users	Specific named users	User Management
Groups	Members of selected user groups	OrgHub → Management → Groups
Cohorts	Members of selected study-program cohorts	OrgHub → Management → Programs

Audience logic is inclusive (OR): a user who matches roles or users or groups or cohorts can see the announcement.

How to set a targeted audience

Open the create or edit form for the announcement.

Set Who can see this? to Targeted Audience.

For each audience type you need, click Select Roles, Select Users, Select Groups, or Select Cohorts.

Pick items in the selector dialog and confirm.

Review the selected counts shown on each row, then save or publish the announcement.

After publishing, only users in the resolved audience see the post in their feed, Home widget, and unread badge counts. Editors can confirm the audience summary on the detail page sidebar.

Where audience appears for readers

On the detail page sidebar, editors see Audience metadata summarising who the post reaches. Cards in the feed show Everyone or a breakdown of targeted roles, users, groups, and cohorts when counts are available.

Editors who can create announcements can also filter the main feed by Visibility (Everyone vs Targeted Audience) — see Search announcements.

Legacy visibility types

Older announcements may still use earlier audience rules that limited visibility to specific roles only or named users only. The current editor uses Everyone and Targeted Audience only. Legacy posts continue to respect their original audience rules and may display differently in filters and badges.

If you open a legacy post for editing, the form reflects the current model. When in doubt about who can still see an old post, check the Audience metadata on the detail page and review read receipts and analytics for the resolved audience size.

Best practices

Default to the narrowest audience that still covers everyone who needs the message. Institution-wide policy changes belong on Everyone; a registration deadline for one intake belongs on that Cohort.
Use cohorts for student intake communications — membership is maintained through enrollment workflows in the CMS, so you do not have to rebuild the list each term.
Use user groups for staff or cross-functional teams that are not naturally expressed as a role or cohort — for example, “Exam board 2026” or “Erasmus coordinators”.
Use roles when the message applies to a job function across the institution — for example, all users with the “Lecturer” role.
Name posts clearly when using targeted audiences, so readers who see a card in a mixed feed understand why it applies to them.
Review counts before publish. The per-row selected counts on the form are your last sanity check before a targeted post goes live.

Common pitfalls

Pitfall	What happens	How to avoid it
Publishing to Everyone by mistake	The whole institution sees a cohort-specific notice	Re-read Who can see this? and row counts before Publish
Expecting AND logic across rows	More users see the post than intended	Remember OR logic; use a cohort or a curated group for tighter scope
Targeting a cohort before enrollment is complete	Some intended students may not yet be cohort members	Confirm cohort membership in Add users to cohort before publishing
Empty targeted audience	Save is blocked by validation	Add at least one row or switch to Everyone
Assuming pinning widens reach	Pinned banner only appears for users already in the audience	Fix visibility first; then pin if needed

FAQ

Can a user see a post if they match more than one criterion?

Yes. OR logic means matching any single row is enough. Duplicate matches do not change visibility — the user simply sees the post once.

Do draft posts respect audience rules?

Draft posts are visible to editors with create permission regardless of audience. Only Published posts are shown to the general audience according to visibility rules.

If I add someone to a group after publishing, do they see the post?

Audience is evaluated against current group and cohort membership when the user accesses the Info Hub. For time-sensitive notices, confirm membership in the targeted user group or cohort before you publish rather than relying on post-publish changes.

Can templates have their own audience?

Yes. Templates support the same Everyone / Targeted Audience options. When you create an announcement from a template, you can still change audience on the create form. See Manage templates.

Create an announcement

Start a new post and set visibility on the create form.

Edit an announcement

Change audience on an existing draft or published post.

User groups

Create and maintain groups used in targeted announcements.

Study programs and cohorts

Manage cohort membership for student-facing targeting.

Read receipts and analytics

Compare opens against total audience size after publish.

Info Hub overview

How announcements fit into Fuxam Base communication.